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Are you getting the greatest ROI on your Marketing Strategy?
The #1 goal of a marketing campaign is to acquire and retain new customers. Right?
I know I’m preaching to the choir but confirming we’re on the same page: The Purpose of ANY business is to attract and keep customers. Without customers, nothing else matters.
And the measurement for how well a company is fulfilling that purpose? The strength of it's BRAND.
Brand is always center stage.
But it’s not just your marketing campaign that impacts the attraction and retention of your customers. It’s your PEOPLE who are responsible for delivering on the promises you are making, they can make or break the customer experience.
They are actually your BRAND. Because your reputation will be based on the experiences customers have with your product or service.
That’s why it’s called the CUSTOMER EXPERIENCE. Again, I know I’m preaching to the choir.
That is your PEOPLE BRAND. The commitment an employee has in delivering an exceptional experience to a customer as a result of being ENROLLED in the brand.
They live it and breathe it because it is embodied through the organization. What you say to your customers, you say to your employees. The Corporate Brand, the Employer Brand and the Employee Experience are aligned.
The result? A movement of people committed to the success of an organization. Now how good would that make a Marketing Campaign look?
Brand + People = Extraordinary Customer Experiences
Sarah is the co-founder of Lady Boss Virtual. A networking group for professional women. At Lady Boss Virtual we Network, Connect and Elevate each other to possibility.